The Unrecognised Sales Force

In an organisation there are many types of sales professionals. There are those on the road who interact with customers, develop relationships and then secure the sale. There are order takers who build relationships via the phone. Then there are those cold callers who work in one of the most difficult sales arenas. All play an important part in the organisation, but have you ever thought about your unrecognized sales force.

What most organisations tend to believe is selling is a process just for the sales department, but maybe you should think about the sales responsibility encompassing all parts of your organisation.

Everybody is a sales person. Those employees, that work for you, that don't see themselves as part of your sales team have the ability to make or break a potential relationship with a customer. From the receptionist to the engineer, your front end staff have the ability to win or lose a potential customer by the way they interact with them. If you were treated rudely on the phone, or were left waiting in an untidy reception area for too long, you would think twice about using that company.

Empower your team to go that bit further. You might get some resistance because you are changing the way they have always done things. But once you have changed their focus to a sales/customer focus you will find that they enjoy the responsibility.

And don't forget about your electronic sales force that operates 24 /7 after your doors are shut. Your website should be able to carry on the process of looking after your customer or in the least give them the direction to contact your team the next day.

For more tips, click on Sales tips to help grow your business.

Ian Lockyer
www.easimarketing.com