Advertising
Advertising doesn’t have to be expensive and used in the right way can raise your company exposure incredibly quickly.
The Best Advertising Plans
The best advertising plans use the full multitude of the marketing mix in tandem with each other. E.g. On a new product launch, your press release, website entry, adverts, even exhibitions stand should be consistent in branding, message and contact ...
AIDA: Attention-Interest-Desire-Action
Every day we're bombarded with headlines designed to grab our attention. In a world full of advertising and information - delivered in all sorts of media from print to websites and TV to text messages - every message has to work extremely hard to get...
Don't forget the brand!
Understand your brand and why your customers buy into it. Then build your advertising around it.!
Paid for advertising
This can include newspapers, magazines, internet, trade publications, etc. Get an idea of prices, but avoid having a rep come and see you until you have a definite idea of what you might want and your budget. Never pay rate card prices as these are p...
Promotional Flyers
Flyers can be used for specific promotions, or as general information flyers, and can be distributed by hand to houses in certain target areas, given out in the high street, or put into local newspapers. The more you get printed, the cheaper the cost...
Promotional merchandise
Business cards, as well as pens, carrier bags, umbrellas, memo pads, mouse mats etc, are ideal to give away to customers so that they remember your business. However give the right gift the most appropriate person, otherwise you will be wasting a lot...