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Marketing Strategy for the small business doesn’t mean that you have to have your head in the air with marketing hyperbolae. The same simple, sound basic principles apply for the small business as do that to a large company with a team of marketer...
Before starting your planning up you need to know where you’ll find customers, why they’ll want to buy from you, and how you can make enough sales and profit to be viable. The most important word is want. You must be sure the desire is there, and is ...
SWOT stands for strengths and weaknesses (of your business), and opportunities and threats (external influences). Your strengths produce opportunities; your weaknesses expose you to threats. Use SWOT in your business planning to show how you will ove...