Sponsorship
Are you looking for some tips on how to get sponsorship for your charity or voluntary organisation? Or, are you on the reverse side and you are trying to find a compatible charity for your Corporate Social Responsibility Program.
What is Cause related marketing? How can it help my business?
Cause related marketing refers to a type of marketing involving the cooperative efforts of a business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally refers to any type of marketing effort for ...
Sponsorship
Charities and organisations often look for sponsorship, whether it is for a team, or a money-raising calendar or event. Some ask for money and some ask for equipment/services in kind. Showing that you are supporting them reflects well on your busine...
Golden Rule of Sponsorship
The golden rule of sponsorship is that there should be a mutual partnership between the sponsor and the recipient of the sponsorship. If proactivity is only coming from one direction then the full benefit of the sponsorship will not be reached and a...
Get a Sponsorship Agreement!
For both parties to reap the full benefits of a sponsorship relationship, a clear and defined sponsorship agreement must be agreed by both parties. This will work to the benefit of both parties giving each organization clear and specific ground rule...
Photographic rights
To avoid getting into trouble, possibly legal trouble, in the future, you must ensure you have clearly defined terms and conditions of where and for how long supplied or taken photography from a sponsorship can be used.