Direct Mail
Some say that Direct mail is dead. I disagree and believe that as long as it is well constructed and properly targeted, it can play an important weapon in your marketing arsenal.
Be enthusiastic about the products you are writing about
Some of the best copy I’ve written were about things I was excited about. If you aren’t motivated about what you are writing about, you will never, ever get your reader interested in what you are trying to sell them....bit obvious when you think abo...
Don't feel ashamed to review competitors copy
You shouldn’t feel ashamed as a copywriter to look at what your competitors are up to. You can be sure your colleagues in other departments are doing the same against their counterparts.
There are very rarely few new ideas today, so it i...
Simple tips for great copywriting
Here are some great techniques to ensure your copy stands out in what is a very competitive arena.
1. Avoid spelling and grammatical errors. It looks unprofessional. Use spelling and grammar checks
2. Proof, proof and then proo...
More tips for great copywriting
1. Keep the message simple. The job is to get the message understood. 2. Communicate to the one person using the word ‘You’. 3. Start. Probably the most difficult thing to do in copywriting. 4. Educate your customer. Get the...
5 words to avoid in your copy
Quality, Value, Service, Caring, Integrity...they tend to be used very loosely and mean absolute nothing to the consumer.
Words that work in copy!
First Ever, Startling, Hurry, Free, Proven, Magical, Bargain, Offer, Wonderfu, Save, Unique, Exclusive, Exciting, Classic, Miracle, New, Introducing, You, Stunning, Guaranteed, Amazing, Powerful, Superb, Remarkable, Announcing, Breakthrough, Now...an...
Words to make you more money!
The words you use to communicate with your customers are very important, whether in brochures letters, advertisements, on websites or in face to face conversations. Below is a list of tried and trusted words that you should consider incorporating in...
Contact Details
If your business collects customer details, this can provide a solid database for direct marketing, which can be the most cost effective form of advertising. However, you must get customers to opt in to your communication so that you can contact them...