Internet
The internet in my view is the single most important marketing tool for most businesses. Everything I have ever done in marketing stems from or leads to the Internet. Learn some more from these great tips.
Is it time to re-evaluate your Google Search Terms?
A lot of companies, at the moment, are frantically looking to add a wide range of search terms to help them attract potential customers to their product and services on Google. However this search may be futile. Those obscure search terms which mig...
Choosing a Domain Supplier
When sourcing a domain name, you should choose a reputable domain name supplier. Make sure they provide you with facilities so that you can manually edit your domain name details. If you buy a lot of domain names, it is best to keep them all under ...
Choosing a Website Domain Name
When setting up a website for your business you should take care when choosing a domain name. Otherwise you will find that you end up with a URL that no one will be naturally looking for or find out that other companies have obtained extensions of yo...
The Importance of the Subject Line in an Email
With the huge amount of emails we get these days, an email has very short space of time to grab your attention before it is deleted. Therefore it is imperative that the first half of the subject line should have as much concise, informative and rele...
What can social media do for your business?
There are lots of things that social media can do for your business. It can save you money to start off with. Most social media is free…the only cost is your time and effort. Gone are the days when you had to pay thousands or even tens of thousa...
How to increase Email open rates
There are three areas you should concentrate on to improve email open rates. The ‘from address’ should always be sent form your trusted company email address, otherwise the recipient will think twice about opening it.
The subject line ...
What is the Semantic Web?
The Semantic web is one of the names being given to the next evolution of the internet or what some people call Web 3.0. Semantic means ‘related to meaning’ so the semantic web is one based on the meanings that underlie data, using technology that c...
The Importance of Links in Search Engine Optimisation (SEO)
Links are massively important in Search Engine Optimisation (SEO), as they play an important part of the Google Search Algorithm. Google looks at links much like votes to rate your pages. The more relevant and trustworthy the link, the more chance ...
The Main Search Engines: Google, Yahoo and Bing
There are 3 main search engines. They are Google, Yahoo and Bing. Google is the leading search engine in the World and in the UK has about 90% market share. Each of these search engines work in a similar way listing relevant pages according to the...
The Foundations of a Great Website!
There are a number of criteria that a website has to fulfill to make it successful. Firstly it has to work. This is a bit obvious, but there should be no broken links, the graphics should display properly and all the pages should render quickly and...
What is Google Page Rank?
Page Rank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one. Page R...
Concentrate on Niche Keywords
When you are optimising your website for Search Engines, you should not just concentrate your efforts on broad keywords. You will have little success with these broad terms as there are many companies investing a huge amount of their marketing budge...
What is Pay Per Click?
Pay Per Click is an online advertising tool that allows you to buy your way to the top of search results pages for search phrases relevant to your business. You can buy advertising on specific search phrases which are charged each time a person click...
What is a blog?
A blog is a collection of commentary posted on the internet. There are different types of blogs. There are personal, corporate, and political blogs and they can contain not just text but images, podcasts (sound), video as well as the text you have p...
How to get visitors back to your website!
Getting people to your website is tricky, getting them back to your site is even trickier. However, if you offer your customers something of value such as a regular email newsletter or weekly email top tip, you provide yourself with the opportunity ...
Constantly add content to your website
If you are looking for a simple tip on how to get higher on the Google rankings without all the complicated SEO gobbledegook, you should do two things: keep the content up-to-date, and add new content regularly. If you add one new page a week, you wi...
Never Underestimate the Value of a Simple Text Link
Traditional text links may not be seen as very fashionable, but they’re highly recognisable by a web visitor and can be use with equal effectiveness as a call to action when set apart on their own or within the body copy of a webpage.
Try...
How can Twitter be used for my business?
Twitter can be used in a number of ways for business by inserting hyperlinks as part of your 140 characters. With this in mind you can inform potential customers about new product launches or the latest developments within your company. Alternative...
What is Twitter?
Twitter is a micro blogging platform which allows you to publish short messages of less than 140 characters through different mediums like IM, cellphones and the web.
Since its inception, Twitter has evolved to a medium that allows users ...
Getting Your Website Seen on Search Engines
With the best will in the world, a business website is worthless unless it can be seen by potential customers. You might have a fantastically designed site with flash animation and the latest widgets but unless it doesn’t come up on Google, Bing or ...
Your website must have a purpose!
One of the most important things you should understand about websites is the that should have a clear purpose. Without a clear purpose, you will be wasting a lot of money. Having no clear purpose confuses visitors. When visitors arrive at a web sit...
Starting with Search Engines!
Getting stable stream of Free traffic by having you appear high on the search results on Google and the other search engines is good business. This is known as Search Engine Optimisation (SEO) and to put it simply - it's all about links. The starti...
What is Web 2.0?
Web 2.0 is used to describe the ongoing transition of the Internet from a collection of read-only Web sites to an interactive, websites allowing the sharing of information and collaboration between users. This new generation of Web-based communities ...
What is a Content Management System?
This website uses a Content Management System called Easicms (see hyperlink at the end of this document). Rather than having a company build my website and then pay for them to maintain it, I can make all text, image, file additions and changes mysel...