easi Blog
Blogging is an excellent and informal way of providing you with my thoughts and views of the latest trends and techniques to hit the marketing profession. If you want to receive my blog or even contribute towards it, pleas register as an easi-user in the register section of this site.
Blog Entries | 35 in category.
Ask yourself the question, why you are going to that exhibition? - 23/08/2010
Have you ever asked yourself the question, why you are going to a business or consumer exhibition? This may seem a strange question to ask, but there are some companies that go to exhibitions for all[...]
How to conduct yourself online! - 13/08/2010
I was recently contacted by a former customer on LinkedIn, whom I last spoke to professionally over a decade ago. Remembering him as an amiable chap, I thought long and hard about connecting with him[...]
In Case you're Unsure - The Potential Dangers of Spam! - 10/07/2010
I am, like a lot of other people, getting email 'notifications' from Microsoft about this or that which needs updating for my protection. In case you are still unsure, Microsoft doesn't send broad[...]
How to Write a Good Creative Brief! - 16/06/2010
In my professional life, I have to brief a lot of companies. Some work has involved briefing creatives, which is a skill and a half in itself, because creatives can be highly strung and need clear gui[...]
The Unrecognised Sales Force - 05/06/2010
In an organisation there are many types of sales professionals. There are those on the road who interact with customers, develop relationships and then secure the sale. There are order takers who bu[...]
The Parallels Between Sport and Business - 29/05/2010
Running around Thanet, training for my next Half Marathon, I was thinking to myself that those business people who have never taken to sport may have missed out on some vital life lessons. I was[...]
Death by Powerpoint and How to Avoid it! - 10/04/2010
A while back, I wrote a Blog about everything you needed to know about preparing for a PowerPoint Presentation. If you don't know what PowerPoint is, it is a presentation program by Microsoft which i[...]
The Merits of using Linkedin as a Professional Business Tool - 31/03/2010
If you don't already know it, Linkedin is a professional social network which allows business people to connect with each other. Most people, when they set up their Linkedin account, expect it to wor[...]
How to use Social Media more securely. - 20/03/2010
I've written a lot about the positive side of social media, but as with all things in life, there is a downside. There are unscrupulous and quite sophisticated people out there who are trying to lure[...]
The Future of Direct Mail - 12/02/2010
When you think about it, we don't get as much Direct Mail as we use to. This is because it can be expensive and companies have given up sending it as it has been tarnished by the media as 'Junk Mail'[...]
How can I use Article Marketing? - 03/02/2010
Article Marketing should never be scoffed at. Article Marketing can play an important party in the Marketers arsenal and what more, it is totally FREE. The only thing you need to do is organise your[...]
The Danger of Social Networking sites for Employers - 26/01/2010
It always amazes me the posts that some people put on social media sites such as Facebook, MySpace, Twitter and LinkedIn. You know what I mean, users who put inane comments such as 'I am going to mak[...]
Running the Silverstone Half Marathon in aid of Pilgrims Hospices - 26/01/2010
Forgive me for this shameless plug. My colleague Jerry Kelk (from Icom UK) and I will be running the Silverstone Half Marathon in aid of Pilgrims Hospices. We are both newcomers to road running[...]
Business Qualifications vs. Business Experience? - 18/01/2010
I recently had some great news. I was awarded the Fellowship of the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM). To say I was thrilled would be a massive under[...]
The Trouble with New Years Resolutions - 10/01/2010
Everyone I know makes a New Years resolution, and a few weeks into the New Year, the majority break them. Come February, the new years resolutions are a just a memory waiting to be reawakened the fol[...]
A Beginners Guide to Running - A Tale of a Thanet Roadrunner - 01/01/2010
I was recently asked to write an article for the Thanet Roadrunners newsletter. The remit was to write something from a beginner's perspective, so that hopefully anyone who has never run before could[...]
A Christmas Message from easimarketing.com - 21/12/2009
This is just a short blog to send my best wishes to you all for this festive period. With all the preparations that are going on for the big day, you can appreciate that there may be more important t[...]
Motivating Channel Partners! - 11/12/2009
I have just been working on a promotional mechanic to incentivise our dealer base to purchase more of our products...a tricky task during a recession. This work has got me thinking about the wider sub[...]
The Trouble with Virtual Exhibitions - 03/12/2009
I got a call today from a company inviting me to take part in a virtual exhibition. I was amazed to get this because the sales patter sounded much like that from the dot com boom when everything that [...]
The Value of Promotional Gifts - 22/11/2009
Love or hate them, promotional giveaways play an important part in the promotional mix. This promotional mechanism is very versatile and can be given to a variety of customers including business clie[...]
Exhibiting on a shoestring - 12/11/2009
There are many reasons why companies go to exhibitions. Some go to sell, to launch new products, to promote the brand or some or all of these reasons. One thing for certain, is that exhibiting is an[...]
Procrastination let me down...tips to avoid putting those jobs off till later! - 05/11/2009
One of the biggest threats to any business is the great art of putting things off till later...Procrastination. Procrastination means avoiding doing tasks which need to be done, sometimes doing them [...]
Marketing opportunities that are too good to be true - 27/10/2009
I recently made a presentation to an audience of marine professional at the British Marine Electronic Association (BMEA) conference in Southampton. The presentation was highlighting free marketing op[...]
Some Tips on Booking Exhibition Space - 14/10/2009
In some markets, booking an exhibition space is extremely expensive, so getting your choice right is important for your investment. If you are lucky, you may be receiving priority stand allocation an[...]
Branding beyond the Boundaries - The Kent Annual Marketing Lecture - 07/10/2009
I am going to host the Kent Annual Marketing Lecture tomorrow night. It is a great privilege and honour to do this, especially as I am no longer part of the Kent CIM set up, having been moved upstairs[...]
Keep on Blogging - 01/10/2009
As you can see, since I launched this site, I have tried to regularly add content. Part of my mandate is to offer a blog, tip and couple of links each week. My theory is that after a year of posting [...]
Preparation for PowerPoint Presentations - 27/09/2009
As some of you may be aware, I have always been the biggest proponent of the Association of Speakers Clubs (ASC). In my time with the ASC, I have met some fantastic people, found the confidence to sp[...]
Planning a Social Media Campaign - 18/09/2009
Most companies approach a social media campaign in the wrong way. What I find is that you get a couple of people that get really excited about the latest technology and jump in with both feet, forget[...]
Join the Party - Get Involved with Social Media - 13/09/2009
Getting involved with social media is very much like hosting a party. The goal for you and your guests is to have fun and to do this you need to get everyone mingling and chatting. Above all you mus[...]
Poorly researched sales calls, do you get them? - 01/09/2009
I get numerous sales calls asking if I need either a stand builder, or if I want to advertise in a publication or whether I want to purchase a new range of promotional gifts. Most of these calls a[...]
Is email marketing still a credible business tool? - 14/08/2009
We all get a huge amount of emails sent to us, including Spam, and it is sometimes difficult to sort out the important emails that may be pertinent to your business to the ones which are blindly sent [...]
Marketing in a Downturn! - 28/07/2009
A lot of budgets have been squeezed at the moment. However it is generally the rule of thumb, that company's that maintain their budgets and brand presence usually come out stronger that those who cu[...]
To Twitter or Not! - 28/07/2009
Some say that Twitter is a fad. Well the uptake worldwide of this online phenomenon is proving the doubters wrong. As a marketer I am finding that Twitter is another part of my marketing arsenal pro[...]
The Value of Public Speaking - 28/07/2009
One of the best things that I have ever done was to visit a public speaking club. I learnt a huge amount of skills, made a lot of friends and improved my confidence immeasurably. It has also given me[...]
The Value of Entering Business Awards - 06/06/2009
As Chairman of the Kent CIM (Chartered Institute of Marketing) we were invited to participate as a supporting sponsor in the KEIBA's (Kent Excellence in Business Awards). This got me thinking about[...]