Recent Blogs
Ask yourself the question, why you are going to that exhibition? - 23/08/2010
How to conduct yourself online! - 13/08/2010
In Case you're Unsure - The Potential Dangers of Spam! - 10/07/2010
How to Write a Good Creative Brief! - 16/06/2010
The Unrecognised Sales Force - 05/06/2010
About easi Marketing
I am fully qualified marketing professional with a wide range of marketing and digital experience. Since July 2004 I have been a Chartered Marketer. I am also a Fellow of the Institute of Direct Marketing.
For the last 10 years I have been Marketing Manager of Icom UK Ltd. In that position, I have managed a wide portfolio of electronic products across six diverse market sectors. Many sectors have become commoditised and I have implemented schemes to promote the company, maintain profile and profitability. This has been against strong multi-national competition in each sector.
I have been responsible for large marketing budget allocating budget to advertising, direct mail, exhibitions, internet, training, dealer support, Point of Sale (POS), sponsorship etc. I have been responsible for initiating and managing successful exhibitions, conferences, training days, product launches etc. I have devised, implemented and managed a wide range of initiatives including our online strategy. Our communications strategy has been integrated to provide a uniform, synergistic and controlled output.
As well as this, I have worked freelance as a consultant undertaking marketing projects for various clients. At the moment, I am the part time manager of a new internet company. I look after the marketing of the British Marine Electronic Association including its successful website. I have also joined the British Marine Federation (Kent Branch) Committee, so you may have guessed I know a bit about the marine market.
I am passionate about Marketing and Kent and to emphasize I have turned around the fortunes of the Kent Branch of the Chartered Institute of Marketing (CIM). It is now healthily positioned alongside other successful institutions in Kent. It means I can now pass the banner over to others when I give up the post of Chairman in July 09. I will still be contributing to the CIM as a board member on the South East CIM Committee whose remit covers the SEEDA region.
I have a passion for the internet and using new technology for marketing. I enjoy understanding and using new technology as part of the marketing mix. I passionately believe that the internet and, most recently, social media are fundamentally changing the way organizations need to act online.