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PR (Public Relations)

Public Relations is a cost effective way of raising your company profile. More importantly, it should now play an important part of your overall internet/marketing strategy.


Write a case study, it can be powerful promotional tool!

Case studies are a credible tool that gives your products and your company some backbone when promoting them. Case studies are usually cheap to put together. The hard work is in getting your customer’s permission to write the case study in the firs...
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Please don't shout... in your press releases!

You probably think that this is a really bizarre thing for me to write. You are probably thinking, how can you shout in a press release? Well you can, and some businesses including PR agencies are in the habit of doing this which is really annoying,...
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Send a Press release!

Whether you are launching a new product, have staff members that have achieved certain qualifications, or have another story to tell, send a press release to the local, national, market specific or trade media. Try to keep it to one side and ensure y...
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General Tips For Writing- a Press Release

A press release should be informative, newsworthy and appealing to journalists. You should target the press releases and ensure that the copy is well-written. When you write your press release, make sure you consider how to make you material more ap...
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How do I structure a Press Release?

Press releases should generally be one or two pages in length. They should be written on a company headed paper with your logo and contact details on. The words 'Press Release' should be centred before you begin writing. Alongside this header shou...
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Where should I send our Press Releases?

There are a number of areas you can choose. You can try magazines, newspapers, trade journals in your industry, online portals and social networks. There are even online agencies who will distribute your release for a free, or with extra functional...
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A couple of things to think about before choosing an agency!

If you choose not to write for yourself, you could hire a public relations agency. Keep in mind that it's important to thoroughly evaluate whomever you hire and see published samples of their work. Look for agencies that promise you publication in ne...
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Follow up your Press Release with a Telephone Call

Public Relations is just like all other forms of marketing, you have to be persistent. Journalists tend to be very busy people so the fact that they’ve missed your Press Release or not contacted you, doesn’t mean they’re not interested in what you h...
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Become an Industry Expert

It can be an incredibly cheap and really effective form of marketing, if you can supply an article to a newspaper /magazine or an ongoing monthly column. Setting yourself up as an industry expert is extremely good for the long term value of your bran...
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Be on hand to provide quotes

Having good contacts with and editor or journalist can provide opportunities for giving quotes or contributions if certain events arise. By being a contact you will get your business mentioned within news stories, which can be really effective, free ...
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