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Marketing Miscellaneous

This section features simple, useful marketing tips that I couldnít categorise...I promise they will be worth looking at!


A new Alternative for Royalty Free Stock Photography!

One of my frustrations at work is the difficulty in getting good quality images without paying huge fees to an agency. Good images donít come cheap and there are alternatives such as taking photographs yourself or including them as part of a marketi...
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Is corporate hospitality still a good use of marketing budget spend?

Overall, yes, but it is important that it is part of your overall marketing strategy and that you are measuring its effectivess.

Investing in corporate hospitality is part of a long term approach in looking after your customers in a more relax...
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Measuring the Effectiveness of Your Marketing Promotion

Most good businesses will want to see a return on any marketing investment, whether it is advertising, attending an exhibition or direct mail. So how can you measure how effective your campaign has been?

There are a number of simple things y...
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Doodle Your Way to Schedule Meetings with your Colleagues

I recently came across an online scheduling tool called Doodle which allows you to effectively schedule meetings with your friends or colleagues. The nifty little tool allows you to create a meeting together with a list of possible dates to allow pe...
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A Great Place for Free Web Icons

www.findicons.com is a free, online icon search program that has over 280,000 icons available. A great thing about the site is that you can view icons individually but then look at their icon pack to choose icons that are similar in style so as to ...
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How quickly should I respond to emails?

If you usually respond to email messages immediately, people will tend to expect immediate replies and will get annoyed if you are unable to do this. I myself try to respond to email as quickly as I can, but it is a general rule of thumb in business...
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Breakfast Meetings, the Cost Effective Alternative

A breakfast meeting can be a more cost effective alternative to a half day meeting in terms of both venue hire and catering. This is because it allows a venue to take up to three events in day. You can also reduce your food offering to a more cost e...
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An important consideration for SMEs who are considering exporting

Probably, the most obvious and most important tip is to understand your customer. You must accept that your foreign customers will not replicate your belief systems and habits. To get a better understanding your should get your research right or em...
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Looking to fill a job vacancy on the cheap!

I recently was contacted by a company who were looking to find the right candidate to fill a marketing position within their company. I gave them my assistance, concentrating on the importance of taking ownership of the task themselves. Sometimes a...
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How to Handle Complaints!

Some employees will handle complaints very confidently whilst others will hold off and ask their hierarchy to handle the complaint. To ensure that a complaint does not get out of hand, there are some simple techniques that the confident or less so co...
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The Value of Customer Events

Customers love events such as roadshows or product launches. When we hold an event, we work really hard to make sure that they are memorable for our customers.

There should always be a good reason for the event, both from your own and ...
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The Value of Networking

Always build time for networking. It opens your mind to new knowledge, best practices, and a new group of business contacts. It is also a great for personal development and can lead to new and exciting opportunities.
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Stay Positive!

If you believed the media you would think that the future for business is truly bleak. One thing is certain, if you do believe it, the future will be bleak. There is an alternative. If you change your thoughts, you can change your beliefs to see tha...
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Text message your customers, a lesson from the dental profession

The other day I got a reminder from my dentist that my next appointment was next week. I thought this was very impressive and a useful reminder. These days it is so easy and cheap to text customers, every business should consider doing it. You shou...
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