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Internet/Website

The internet in my view is the single most important marketing tool for business today. Everything I have ever done in marketing stems from or leads to the Internet. Learn some more from these great Internet/website tips in this section.


What is a Favicom…do you have one for your website?

A favicom is a little graphic/branded symbol that appears in a web browser next to you website and page names. They help visitors recognise your page among all the other pages that might appear in your browser at any time.

Favicoms are the...
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Always check third party links on your website

You may have a great website with lots of good content. However, what can annoy potential customers visiting your pages is to click on a link to a third party (another company) only to get an error message….it can spoil their experience of your webs...
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Be Careful About the Overuse of Stock Photography on Your Company Website

I have seen a growing trend by many companies to use stock photography on their websites. The purpose of their use it to enhance the look and feel of the website and give the impression of professionalism. However, the overuse and sometimes misuse ...
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What is a QR Code (Quick Response code)?

You may have see some strange matrix barcodes pop up in magazines, exhibition stands, poster sites etc across the UK. Well these barcodes are called QR codes (Quick Response codes). They are designed to be read by smart phones and can be used to en...
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What are 'Breadcrumbs' on a website?

Breadcrumbs are an important way to help your customer’s font their way around your website. You will probably see them at the top of the screen looking like this.

Home>Support>FAQ>General FAQ
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Optional Fields on Website Contact Forms

I have always had this argument with people who moan that our customers don’t fill out every field on the contact forms on our website. I believe that if you ask a huge amount of information initially, that people will be put off responding (we ask ...
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Choosing a Domain Supplier

When sourcing a domain name, you should choose a reputable domain name supplier. Make sure they provide you with facilities so that you can manually edit your domain name details. If you buy a lot of domain names, it is best to keep them all under ...
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Choosing a Website Domain Name

When setting up a website for your business you should take care when choosing a domain name. Otherwise you will find that you end up with a URL that no one will be naturally looking for or find out that other companies have obtained extensions of yo...
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What is the Semantic Web?

The Semantic web is one of the names being given to the next evolution of the internet or what some people call Web 3.0. Semantic means ‘related to meaning’ so the semantic web is one based on the meanings that underlie data, using technology that c...
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The Main Search Engines: Google, Yahoo and Bing

There are 3 main search engines. They are Google, Yahoo and Bing. Google is the leading search engine in the World and in the UK has about 90% market share. Each of these search engines work in a similar way listing relevant pages according to the...
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The Foundations of a Great Website!

There are a number of criteria that a website has to fulfill to make it successful. Firstly it has to work. This is a bit obvious, but there should be no broken links, the graphics should display properly and all the pages should render quickly and...
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What is Google Page Rank?

Page Rank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one. Page R...
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What is Pay Per Click?

Pay Per Click is an online advertising tool that allows you to buy your way to the top of search results pages for search phrases relevant to your business. You can buy advertising on specific search phrases which are charged each time a person click...
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How to get visitors back to your website!

Getting people to your website is tricky, getting them back to your site is even trickier. However, if you offer your customers something of value such as a regular email newsletter or weekly email top tip, you provide yourself with the opportunity ...
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Never Underestimate the Value of a Simple Text Link

Traditional text links may not be seen as very fashionable, but they’re highly recognisable by a web visitor and can be use with equal effectiveness as a call to action when set apart on their own or within the body copy of a webpage.

Try...
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Your website must have a purpose!

One of the most important things you should understand about websites is the that should have a clear purpose. Without a clear purpose, you will be wasting a lot of money. Having no clear purpose confuses visitors. When visitors arrive at a web sit...
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What is Web 2.0?

Web 2.0 is used to describe the ongoing transition of the Internet from a collection of read-only Web sites to an interactive, websites allowing the sharing of information and collaboration between users. This new generation of Web-based communities ...
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What is an RSS Feed?

Don't waste time checking different sites and blogs for updates. Just select the sites or topics you care about and Internet Explorer 7 delivers all the new headlines and updates to your Favorites Center.
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What is a Content Management System?

This website uses a Content Management System called Easicms (see hyperlink at the end of this document). Rather than having a company build my website and then pay for them to maintain it, I can make all text, image, file additions and changes mysel...
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