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General Business Tips

A range of general business tips to help your marketing and help drive your business forward.


Force Field Analysis....or is it simply listing Strengths and Weaknesses?

I recently came across a technique called 'Force Field Analysis' which is a technique that helps you to decide whether to go ahead with a project or to increase your chances of success, by strengthening the forces supporting change and weakening thos...
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Free advertising Opportunity with Google Places

You know how people are searching for your business, products and services on Google. It’s the mainstay of most people’s internet searches. But did you realise that there is another free avenue to highlight your company and services called 'Google ...
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Don’t Always Follow the Flock in your industry

I talk to so many companies across different sectors where competitors are simultaneously viewed with disdain and yet at the same time seen as infallible sales and marketing machines which must be matched at all costs.

Have to look at you...
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Don’t Discount a Venue if you think it is out of your Budget

If you think a venue may be too expensive for your budget, it is better to be up front with them rather than discounting the venue completely. You never know, the slot that you want, may coincide with a slow part of the year for them and they may the...
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Treat Your Business Suppliers as Partners

As a general rule of thumb, if you treat your suppliers as partners they will tend to make the effort to understand what you want and feel part of your team. Also when you need that extra bit of help, they will generally go that extra mile for you. ...
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A tip about your 'Out of office' messages

'Out of office' messages are an excellent tool for letting people know that you are out of the office, but do they actually tell your customers anything useful? More than most, they don't. In most cases they have information missing which could lead...
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What Business Networking Groups are there?

Despite the recession, there has been a proliferation of networking groups’ online, offline and both jointly online/offline. It is a notable that in these hard times there needs to be a connection between likeminded individuals looking to support ea...
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Remind Your Customers About Your Business, Products and Services

You have probably been doing business with the same customers for quite some time. However, don’t assume that every one of your customers knows fully about your company and its products and services. It is always useful to remind them!

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Referrals…Ask your Customers to Recommend you!

Don't be shy, ask your customers to recommend you. Referrals are good and show other customers that you can be trusted to do a good job.
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How to save on the cost of your advertising!

There is one essential truth in publishing. Once a newspaper is published, any unsold advertising space is gone forever. You can use this truth to your advantage by negotiating your rates as close to the deadline as possible. If a magazine is clos...
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Proof and Edit, Proof and Edit, Proof and Edit

If you write any copy on your computer, never go through the process of editing it entirely online. If you edit a document online, you will 'nine times out of ten' produce errors. It is important, in my view, to print your copy out for an effective ...
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Fed up with Writing your Report

If you get fed up with writing the report, article or press release you are working on, hide it and come back to it fresh the next day. It is better to take this approach rather than staring at the copy with no inspiration at all.
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Don't overdo the 'Sale' promotion!

It seems that every five minutes somebody else is launching their latest Sales Event. Closing Down, End of Season, Stock-Clearance, Factory Direct, the list goes on and on. As consumers we are constantly bombarded with these sales announcements so m...
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SMART - Specific, Measurable, Achievable, Realistic and Time

It is all too easy to forget the basics of business. We are all guilty of that. Every so often I remind myself of the popular, sometimes overused acronym called SMART. What I tend to do, is look at what I am doing and assess it by the SMART object...
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Building Lists!

You have customer lists. Go through them...identify customers you haven’t contacted in years. Set up a mailing list but ensure that you are working with data protection legislation. Then create a hit list. Group customers together and put a plan o...
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