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Email Marketing

Email is an important and cost effective communication tool for most businesses, but there are a lot of pitfalls to navigate around to get it right. Learn how to do this with this range of Email marketing tips.


Ideas for Your Company Email Newsletter!

I have companies always asking me how I find so many ideas for email newsletters or website content. Well, it really is quite easy and not a secret. Most companies have plenty of news to tell their customers about, but just donít realise the mounta...
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Donít Be Too Worried About the Odd Unsubscription to Your Email Campaign

I donít know about you, but when I get people clicking to unsubscribe from my emails, I get a bit worried. I really shouldínt take it personally because these customers are simply telling me that what I have to offer them is probably not relevant to...
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The Importance of the Subject Line in an Email

With the huge amount of emails we get these days, an email has very short space of time to grab your attention before it is deleted. Therefore it is imperative that the first half of the subject line should have as much concise, informative and rele...
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How to increase Email open rates

There are three areas you should concentrate on to improve email open rates. The Ďfrom addressí should always be sent form your trusted company email address, otherwise the recipient will think twice about opening it.

The subject line ...
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