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Direct Mail

Some say that Direct mail is dead. I disagree and believe that as long as the Direct Mail you are writing is well constructed and properly targeted, it can play an important weapon in your marketing arsenal.


Sometimes you can have just too much data to manage!

Sometimes you may find yourself with too much data to handle which can end up be time consuming and costly to keep up to date. It is therefore important to be strict with yourself and the data you hold. If it is actually useful, keep it. If it is ...
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I want to create my own mailing list for a company newsletter. Where can I find the data to do this?

Most companies don't realise that they are sitting on a goldmine of data. If the data you are holding is of an existing customer, then by the very nature of your relationship, you can use that information you hold.

Otherwise there are a huge...
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FAB Brains! Feature and Benefits mean FAB

A good way of building a customer's desire for your product is to link features and benefits. Hopefully, the significant features of your product have been designed to give a specific benefit to members of your target market. When it comes to the mar...
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Make sure you tell your audience WIIFM (What’s In It For Me)

In any direct mail copy that you write, you need to ensure that you answer the question "What's in it for me?" In the short time that you have to persuade your potential customers about your products you need to ensure that they understand the ways ...
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Do you have a universal company description?

How many times are you asked for a short description about your company for a catalogue or website listing? How many times do you write something off the cuff or borrow something from your corporate catalogue.

A good habit is to write a ...
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Be enthusiastic about the products you are writing about

Some of the best copy I’ve written were about things I was excited about. If you aren’t motivated about what you are writing about, you will never, ever get your reader interested in what you are trying to sell them....bit obvious when you think abo...
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Don't feel ashamed to review competitors copy

You shouldn’t feel ashamed as a copywriter to look at what your competitors are up to. You can be sure your colleagues in other departments are doing the same against their counterparts.

There are very rarely few new ideas today, so it i...
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Simple tips for great copywriting

Here are some great techniques to ensure your copy stands out in what is a very competitive arena.

1. Avoid spelling and grammatical errors. It looks unprofessional. Use spelling and grammar checks
2. Proof, proof and then proo...
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More tips for great copywriting

1. Keep the message simple. The job is to get the message understood.
2. Communicate to the one person using the word ‘You’.
3. Start. Probably the most difficult thing to do in copywriting.
4. Educate your customer. Get the...
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5 words to avoid in your copy

Quality, Value, Service, Caring, Integrity...they tend to be used very loosely and mean absolute nothing to the consumer.
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Words that work in copy!

First Ever, Startling, Hurry, Free, Proven, Magical, Bargain, Offer, Wonderfu, Save, Unique, Exclusive, Exciting, Classic, Miracle, New, Introducing, You, Stunning, Guaranteed, Amazing, Powerful, Superb, Remarkable, Announcing, Breakthrough, Now...an...
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Words to make you more money!

The words you use to communicate with your customers are very important, whether in brochures letters, advertisements, on websites or in face to face conversations. Below is a list of tried and trusted words that you should consider incorporating in...
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Contact Details

If your business collects customer details, this can provide a solid database for direct marketing, which can be the most cost effective form of advertising. However, you must get customers to opt in to your communication so that you can contact them...
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