Recent Blogs
3 Challenging Athletic Events for 3 Great Charities - 22/02/2012
Apologies for anther athletics posting, but I am once again putting my body and mind through the mill again in aid of three worthy charities[...]
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Getting involved in Social Media, you must show commitment. - 11/02/2012
I have been making a number of presentations on marketing and in particular social media. I must admit, I have never set myself up as a Soc[...]
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Copywriting. How to originate and write your own copy! - 29/01/2012
I have been unable to Blog on the Easimarketing website for a while. A heavy workload has delayed my next entry. However, I recently had a [...]
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Kent Ultra Athlete Legend launches his own Book: 'Unstoppable! Mike Inkster's Story' - 07/12/2011
I am not sure if many of you realise, but we have a major celebrity from the ultra marathon arena on our doorstep. His name is Mike Inkster[...]
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Klout, Is it Truly Relevant in the Real Business World? - 01/12/2011
There are a few websites out there that measure social media influence for businesses and individuals. Probably the most famous of these is [...]
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About easi Marketing
I am fully qualified marketing professional with a wide range of marketing and digital experience. Since July 2004 I have been a Chartered Marketer. I am also a Fellow of both the Chartered Institute of Marketing and the Institute of Direct Marketing.
For the last 13 years I have been Marketing Manager of Icom UK Ltd. In that position, I have managed a wide portfolio of electronic products across six diverse market sectors. Many sectors have become commoditised and I have implemented schemes to promote the company, maintain profile and profitability. This has been against strong multi-national competition in each sector. I have been responsible for large marketing budget allocating budget to advertising, direct mail, exhibitions, internet, training, dealer support, Point of Sale (POS), sponsorship etc. I have been responsible for initiating and managing successful exhibitions, conferences, training days, product launches etc. I have devised, implemented and managed a wide range of initiatives including our online strategy. Our communications strategy has been integrated to provide a uniform, synergistic and controlled output. As well as this, I have worked freelance as a consultant undertaking marketing projects for various clients. I also look after the marketing of the British Marine Electronic Association including its successful website. I am passionate about Marketing and Kent and to emphasize I have turned around the fortunes of the Kent Branch of the Chartered Institute of Marketing (CIM). It is now healthily positioned alongside other successful institutions in Kent. I have also served for many years as a board member on the South East CIM Committee whose remit covers the SEEDA region. I have a passion for the internet and using new technology for marketing. I enjoy understanding and using new technology as part of the marketing mix. I passionately believe that the internet and, most recently, social media are fundamentally changing the way organizations need to act online.