I am fully qualified marketing professional with a wide range of marketing and digital experience. Since July 2004 I have been a Chartered Marketer. I am also a Fellow of both the Chartered Institute of Marketing and the Institute of Direct Marketing.For the last 17 years I have been Marketing Manager of Icom UK Ltd. In that position, I have managed a wide portfolio of electronic products across six diverse market sectors. Many sectors have become commoditised and I have implemented schemes to promote the company, maintain profile and profitability. This has been against strong multi-national competition in each sector. I have been responsible for large marketing budget allocating budget to advertising, direct mail, exhibitions, internet, training, dealer support, Point of Sale (POS), sponsorship etc. I have been responsible for initiating and managing successful exhibitions, conferences, training days, product launches etc. I have devised, implemented and managed a wide range of initiatives including our online strategy. Our communications strategy has been integrated to provide a uniform, synergistic and controlled output. As well as this, I have worked freelance as a consultant undertaking marketing projects for various clients. I have a passion for the internet and using new technology for marketing. I enjoy understanding and using new technology as part of the marketing mix. I passionately believe that the internet and, most recently, social media are fundamentally changing the way organizations need to act online.